Things are not great for the Taiwanese mobile phone manufacturer, HTC. In the month of July, HTC suffered from a deep setback. In spite of the critically acclaimed One X, the money seems to be getting challenged only to the South Korean major’s wallet. While the Samsung Galaxy S3 is basking in the mullah, HTC suffered from a 45% decrease in the revenues for the month of July. The manufacturer stated July revenues of T$25 billion ($834 million USD). In 2011, the Asian giant reported T$45.11billion ($1.51 billion US$) in revenues & T$30 billion ($1billion USD) in June this year.
July is the part of third quarter and the revenues are already expected to go down by 23% for the period.
HTC needs to refresh the One lineup. There are rumors that a new quad-core 1.7Ghz, Tegra 3+ powered model is about to hit T-mobile in the United States market, & is expected to be known as the HTC One X+. In addition, there is one more rumored smartphone known as the HTC Proto which could land before the conclusion of the year as a refreshed edition of the One V flaunting a 4 inch display.
But, reclaiming the lost market share won’t be an easy task for the troubled mobile maker. Apart from the Galaxy S3, HTC smartphones also have to face the wrath of the iPhone 5. The new iPhone is expected to hit the market shelves in September. Samsung is also close to unveiling the highly-anticipated Galaxy Note 2. But things are never certain in the smartphone world. HTC has the power and zeal to bounce back. At the moment, we can only wish good luck to them.
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